How To Conquer The US Fashion Frontier

A US model shows off a UK designers clothing designs

Fashion Forward Your Airfreight to the USA

The roar of the American fashion scene echoes across the Atlantic, and UK designers are poised to take centre stage.

From online trailblazers to established fashion houses, the moment is ripe to claim your slice of the booming US e-commerce pie.

But the runway whispers a question: how do you get your sartorial stunners across the pond faster than a model in stilettos?

Step onto the scene with Liberty Express Ltd., your gateway to American fashion stardom.

We’re not just another airfreight company; we’re a team of fashion-forward logistics gurus, here to propel your creations from studio to storefront in record time.

We understand the urgency of capturing trends and meeting tight deadlines because in fashion, a missed season is a missed opportunity.

Why We're the Runway Ready Choice

UK fashion makes it to the USA catwalk with 25 models just in time with airfreighted stock in 1 day

Lightning-Fast Transit

We prioritise fashion. Our streamlined airfreight processes and dedicated routes ensure your garments arrive in the US within days, not weeks. Think exclusive drops reaching influencers before anyone else or restocking retail racks before the “Sold Out” signs go up.

Boutique Services, Big Impact

Whether you’re a one-person design dynamo or a global fashion force, we cater to your needs. Dedicated account managers understand your brand and prioritise your shipments, keeping you in the loop every step of the way.

Customs Clearance Couture

Navigating US customs can be a sartorial nightmare. But fear not! Our experts handle all the paperwork and formalities, ensuring your precious threads glide through customs without a hitch.

Quality Control under the Spotlight

We treat your creations like the masterpieces they are. Secure packaging and meticulous pre-shipment inspections guarantee your garments arrive wrinkle-free and ready to strut their stuff.

Cost-Effective Elegance

We believe great service shouldn’t break the bank. Our competitive rates and flexible solutions ensure you fly high without burning a hole in your fabric budget.

Beyond Speed: Building Your US Fashion Empire

We’re more than just your airfreight partner; we’re your fashion accomplice. We offer value-added services to help you conquer the US market:

  • Consolidated Cargo Chic: Combine shipments from multiple UK designers for cost-effective bulk transport, perfect for online marketplaces or pop-up events.
  • Inventory Management à la Mode: Real-time tracking and detailed inventory reports keep you in control, letting you restock and fulfil orders with precision.

Labelling the Runway to Smooth Sailing

Crossing the Atlantic comes with a wardrobe change of regulations. Ensure your creations are US-ready with these must-know labelling tips:

  • Care Couture: Familiarise yourself with the FTC’s specific symbols and language for washing, drying, ironing, and dry cleaning. You might find a triangle instead of a chlorine bottle for “do not bleach,” so stay informed! We have the best tips for sending airfreight to the USA.
  • Fiber Content Count: The US wants details, down to the 5% mark. Even minor components like elastics need a shout-out on the label, while the UK allows a bit more discretion at 30%.
  • Country of Origin Confidence: While not mandatory, including your British heritage can be a charming detail. US Customs has specific guidelines for marking origin, especially for duty-free deals.

Beyond the Label: US Fashion Nuances

American streets speak a different fashion language than London’s cobblestones. Here’s a sneak peek into the trends and preferences you need to know:

  • Fast Fashion vs. Sustainability: While fast fashion still holds court, the US is buzzing with a desire for eco-friendly and ethical clothing. Highlight your sustainable practices to tap into this conscious consumer base.
  • Activewear Allure: Comfort and style reign supreme in activewear. Design garments that go from workouts to brunch and beyond to capture this booming market.
  • Size Inclusivity Matters: Embrace diversity! Offering a wider range of sizes caters to a vast and underserved segment of the US market.
  • Brand Storytelling: Weave a compelling narrative around your brand. Americans love authentic stories behind the clothing. Let your values shine through!

Marketing the Mayhem: US Customer Acquisition

Airfreighted fashion from the UK makes it to USA retail

The US is a digital playground. Here’s how to win the online game:

  • Digital Marketing Mastery: Target social media campaigns, influencer partnerships, and search engine optimisation to reach your ideal US audience.
  • Retail Rendezvous: Partner with US retailers, online marketplaces, or fashion bloggers to gain valuable exposure and access to a wider customer base.
  • Customer Service Spotlight: Remember, American consumers expect prompt and helpful service. Make sure your communication
  • Remember, American consumers expect prompt and helpful service. Make sure your communication and return policies are efficient and customer-friendly. A hassle-free experience builds trust and encourages repeat purchases.

Logistics and Fulfilment: The Final Runway Lap

Streamline your US operations with these pro tips:

  • Inventory Management Maestro: Accurately forecast demand and maintain efficient inventory levels to avoid stockouts or overstocking. Every garment needs its stage time!
  • Fulfilment Options Fiesta: Offer diverse fulfilment options like express shipping, standard shipping, and in-store pickup to cater to every customer’s preference. Convenience is key!
  • Returns and Exchanges with a Smile: Having a smooth return and exchange policy builds trust and encourages repeat purchases. Let customers know you’re there for them, after all, sometimes the fit isn’t right

Legal and Regulatory Runway Check

Protect your fashion empire with these essential considerations:

  • Intellectual Property Protection: Understand US intellectual property laws and how to safeguard your designs and trademarks. Your creations deserve their own catwalk! We tell this to our e-commerce airfreight customers too.
  • Product Liability Insurance: Consider obtaining product liability insurance to protect your business from potential legal claims related to product safety. Peace of mind is a key accessory.
  • Data Privacy Regulations: Be aware of US data privacy regulations like the California Consumer Privacy Act (CCPA) and ensure your data collection and handling practices comply with the relevant laws. Transparency builds trust, even backstage.

From Fabric to Fame: Your American Fashion Dream Starts Here

The US fashion scene awaits, eager for a dose of British brilliance. Don’t let logistical hurdles dim your star. Partner with Liberty Express Ltd. and watch your creations take centre stage.

Contact us today for a free consultation and discover how we can help you weave your American fashion dream, stitch by seamless stitch. Remember, the sky’s not the limit – it’s your runway.

With Liberty Express Ltd., your fashion journey across the Atlantic will be a glamorous stroll, not a frantic sprint. So step onto the catwalk, breathe in the excitement, and let your creations conquer the US fashion scene.

Together, we’ll make sure your American fashion dream becomes a reality. Lights, camera, catwalk!

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Foxhols Farm, Lyne Ln., Chertsey KT16 0AN. United Kingdom

UK: +44 (0)1932 454852
USA: +1 718 475 5632


Registered in England Company Number: 7115987

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